Siam Winery, founded in 1986 by Chalerm Yoovidhya, aims to establish a Thai wine culture and become Asia’s leader in wine and wine beverages. Chalerm introduced SPY Wine Cooler to cater to Thai tastes, making it the most popular alcoholic beverage among women in Thailand, with over 160 million bottles sold annually. In 2002, the company launched Monsoon Valley wines, produced at the Hua Hin Hills Vineyard, which are recognized as “New Latitude Wines.” Siam Winery’s state-of-the-art facility in Samut Sakhon produces premium wines under the Monsoon Valley brand. The company continues to invest in grape cultivation and collaborates with local farmers to ensure a diverse range of quality beverages. Additionally, Siam Winery imports over 30 international wine brands to expand its portfolio. Chalerm, who also played a key role in the success of Red Bull, remains passionate about winemaking, constantly experimenting with grape varieties and methods, and sharing Siam Winery’s unique offerings globally.